Abbey SmalleyUX and Design Leadership

HelloIn life, we're never done testing and learning about ourselves; your business is no different. My goals
are simple. I apply my design skills, user experience expertise, project management, and relentless drive for success to develop cutting-edge, user-friendly and results driven experiences.

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  Abbey Tosic
User Experience | Creative Direction
Leadership | Project Management

User Experience and Design Director, Optum
Over 10 Years of Interactive Industry Experience
Recommendations“Abbey is a consistently upbeat and innovative
designer. She excels not only at consumer-facing design, but also at understanding the systems that support her design."

Read Recommendations on Linkedin for Abbey Smalley
  Public Speaking and Publications  

I welcome opportunities to speak, write and give back in the Design and UX community. I especially love doing so in my own backyard of the Twin Cities. I find value in sharing vision and meeting others with similar goals and methodologies that produce best in class experiences. I learn just as much from speaking and teaching as I do from sitting in the audience.

Dublin UX:
How to Run Your Own Design Studio Workshop
Workshop Discussion, Dublin, Ireland, Feb 2017

UX Summit:
Better Together: The Launch of
Leadership Panel Discussion, Minneapolis, MN, October 2016

Mini-Conference Podcast:
The Role User Experience Plays in Our Work
Emerge, Web Heroine's Mini Conference at the British Library, London UK, 2012

Conference Presentation Clip:
"How to Track Your Work in a Way that Matters"
Future of Web Design Conference, London UK, 2011

Past Publications:

We are all a part of a Hidden Kingdom Read Article Here >
Linkedin Article - Blog Post

Eight things I learned from women leaders at UnitedHealth Group and Optum
Read Article Here >
Linkedin Article - Blog Post

Banking Transformation Guide (View PDF Here 3.7MB)
Perficient White Paper, (Highlighted on pages 4,5 and 27)

Focus on Your Presentation Skills (View PDF Here 1.1MB)
.Net Magazine Expert Advice Article
Summer 2011 Edition

Website Makeover, Featured Article (View PDF Here 5.25MB)
.Net Magazine Expert Advice Article

Past Presentations:

The Art of User Experience
Art Institutes International Minnesota
Date: May 15, 2012
Location: Minneapolis, MN

Three Steps to Your Online Success
Date: April 16, 2012
Location: Saint Paul, MN

The Role User Experience Plays in Our Work
Emerge, Web Heroine's Mini Conference
Featured Speaker, Podcast Interview: Speaker Profile
Date: January 18, 2012
Location: Online Podcasts & British Library, London, UK

Career and Resume Workshop
AIGA, UWSP Chapter
Date: December 2-3 2011
Location: Stevens Point, WI

Building Your Personal Brand
Women's Group at the University of Minnesota
Date: December 1, 2011
Location: Minneapolis, MN

The Role of Online User Experience and Design

Art Institutes International
Date: November 22, 2011
Location: Minneapolis, MN

Stories in Social Media
Bounce Team Online Marketing Event
Date: October 20, 2011
Location: Edina, MN

Using Social Media to grow your Small Business
Community Education Lecture
Date: October 9, 2011
Location: St Louis Park, MN

The Future of Web- What's Up and Coming
Mobile Twin Cities
Date: June 20, 2011
Location: Minneapolis, MN

Moving up and Standing out in the World of Web Design
Future Of Web Design Conference (FOWD) Rising Star Featured Speaker
Date: May 17, 2011
Location: London, UK

Adventures in Mobile Strategy, the 3M story
Mobile Twin Cities
Date: March 16, 2011
Location: Minneapolis, MN

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